The next 3D Fashion’s apparent evolution is the connection with Big Data; accurately collecting data from the internet to improve automated and human decision-making processes in conjunction with Virtual Fashion can optimize new collection planning and stock levels.

virtuaity.fashion launches a partnership with Selectika that enables brands and retailers to unlock the power of product data and shopper preferences to optimize personalization, improve sustainability and reduce returns.

The platform is the next generation of personalization for eCommerce.

Connecting between Big Data and Virtual Fashion

Computer Vision and Deep Learning extract rich product attributes from the retailer’s catalog (sleeve shape, neckline, fit, style, fabric, etc.) and analyze shoppers’ preferences (such as body proportion, personal style, size, and intention). An algorithm provides each shopper personalized assortments based on physical and digital products.


Computer Vision and Deep Learning extract rich product attributes from the retailer’s catalog, such as sleeve shape, neckline, fit, style, and fabric

We enable brands and retailers to unlock the power of product data and shopper preferences to optimize personalization, improve sustainability and reduce returns.


Real-time data and analytics enable retailers to become more efficient even before the manufacturing process and their marketing team with actionable insights that improve customer engagement and retention.