Fashion 3D adoption.

In an article published in The interline about fashion 3D adoption we learn more about the barriers to enter the 3D virtualisation space and how 3DaaS (3D as a Service) can be the solution to risk-free 3D adoption especially now, in the midst of COVID-19 industry crisis.

The focus in the article is on 3 main barriers to entry, the 3T’s

Team: the changing role and new skillset expected of CAD operator

Technology: implementation issues such as IT

Trust: designers still don’t trust that what they approve digitally will actually be produced

In addition the article mentions what are the important points to check before selecting your service provider in the process of fashion 3D adoption:

  • Capacity: what volumes can be handled in a given time frame?
  • Agility: how well can the 3DaaS provider adapt to changing demand levels?
  • Speed: it is expected that experienced teams, in combination with a robust workflow, will generate fast renders – otherwise the in-house alternative could be preferable.
  • Platform: some 3DaaS providers have developed proprietary interfaces and enable seamless integration with existing workflows, while others will simply package up and send over assets. 
  • Full product range: can the supplier support your entire product range?  If you produce fast fashion, tailored garments, and knitwear, for example, can they create all with equal fidelity? 
  • Prices: there will be a breakeven point between 3DaaS and in-house, and until this point the client can learn more about HOW to use 3D, which visualization system they prefer and what applications they better outsource due to lack of in-house skill-set.

To sum up, don’t hesitate to take on a “test drive” using 3DaaS to create neutral testing ground, develop internal capabilities to support digitalization, and then appoint a “champion” to lead the change and start with a long term implementation process that might lead to an in-house implementation.


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True to life, true to fit 3D Virtualisation is critical when considering fashion 3D adoption.